About Us


Established in 2001 primarily to provide a specialist automation service for New Zealand's Dairy industry, Icon Automation has extensive experience in many of New Zealand's major industries. Icon Automation is located in Hawera, South Taranaki where can supply the best service to the central regions.

Brand Promise

Automation solutions designed, implemented and installed mutually with customers to the highest possible quality in a positive team environment. 

Supply an environment that inspires all people involved with Icon Automation to acquire knowledge, develop skills and forge lasting relationships that will enhance individuals both professionally and personally.

We are motivated by the satisfaction of solving technical challenges.

We draw inspiration and innovation from the application of technology, engineering solutions to the real world and “Making stuff work!”.

Core Beliefs and Values

1. Support, presentation and pride for the Icon Automation brand.
2. Integrity, accountability and honesty in all tasks performed.
3. Completing tasks to the highest possible standard.
4. Working mutually with customers and other staff to achieve the best outcome for any task.
5. Inspiring and assisting all staff to be the best in their chosen profession.
6. Supportive of a innovative, professional and fun working environment.

Quality ManagementTelarc ISO

Telarc ISO:9001 Certification. Icon Automation has made a commitment to Quality Management by achieving and maintaining Telarc Certification.

Health and Safety

Policies and Practises

Icon Automation places high emphasis on Health and Safety in all work environments and strives to maintain a high standard at all times.

All staff as a minimum requirement hold:

  • Permit to Work Certification
  • Hazard Identification

Contractor Prequalification

Icon Automation currently holds IMPAC Contractor Prequalification NZ, Category 3.

ACC Workplace Safety

Icon Automation has successfully met the ACC (NZ) Workplace Safety criteria.

The Team


  • Scott MacArthur

    Managing Director
    Phone: 027 273 0723
  • Wade Lichtwark

    Managing Director
    Phone: 027 248 5789
  • Dave Finer

    Senior Technician Manager. TUV - Functional Safety Technician
    Phone: 027 502 5028
  • Craig Savage

    Senior Automation Technician. TUV - Functional Safety Technician
    Phone: 027 498 3748
  • Nick Kemp

    Senior Automation Technician. TUV - Functional Safety Technician
    Phone: 027 589 5898
  • Johan Thompson

    Senior Automation Technician. TUV - Functional Safety Technician
    Phone: 021 0845 4184
  • Adam Pratt

    Automation Technician
    Phone: 027 555 1139
  • Craig Barrett

    Automation Technician
    Phone: 027 339 3141
  • Mary Prestidge

    Phone: 027 464 3435
  • James Cox

    Health and Safety, Quality Management
    Phone: 027 312 2788